It all began last December when WBD agreed to sell its Warner Bros. studio and HBO Max streaming service to the streaming giant Netflix. Days later, Paramount Skydance lobbed in a hostile bid to buy all of WBD. Amid multiple twists and turns—and the CEOs of both bidding companies separately visiting President Trump to make their cases—WBD declared on Feb. 26 that it would agree to Paramount’s bid, which had gone through various permutations to make it more appealing. Netflix co-CEO Ted Sarandos declined to sweeten the offer, saying that for Netflix the deal had always been nice-to-have, not need-to-have.
"We believe we would have been strong stewards of Warner Bros.' iconic brands, and that our deal would have strengthened the entertainment industry and preserved and created more production jobs in the US," the statement from Netflix co-CEOs Ted Sarandos and Greg Peters said. "But this transaction was always a 'nice to have' at the right price, not a 'must have' at any price."
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10 February 2026ShareSave